The preliminary phase of the project involves analyzing the sector and the competition. Based on the results, I define the objectives, technologies and necessary resources. If appropriate, I integrate brand identity activities, web marketing with ad campaigns, and, if requested, I involve external resources for photos, videos, copywriting and translations.
I create or improve the corporate brand identity, developing the graphic elements of the visual identity. This becomes the visual basis for the layout of the site, which will be created according to UX/UI principles, to reflect the client's needs and maintain consistency with the corporate image.
I develop the site with the selected technologies, applying the necessary code for the various functions and improving the structure and content for better indexing on search engines. I conclude with debugging to ensure optimal functioning, making the site ready for online publication.
After launching the site, I implement targeted web marketing strategies to increase traffic and leads: SEO actions that improve organic positioning on search engines, I professionally structure the presence on social networks and integrate online advertising campaigns to maximize results.
